SoftForce
IN
THE NEWS
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as
experienced by Herbie Hancock,
Jane Wagner (The Search for Signs of Intelligent Life
in the Universe, with Lilly Tomlin) ,
Peter Gabriel, and Deepak Chopra
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"A
beautifully rich human experience."
"Exemplifying
the best of interactive media and art in the world today..."
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MOTION Magazine
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SoftForce, by Patric Hedlund
with Rob and Jill Whitesides-Woo and Dendrite Forest, was a "mischievous
gift and experiment" which featured a ton of growing mountain
grass, live trees and rocks on the Digital World convention center
floor.
A direct response to the preponderance
of war games and violence in interactive technology, SoftForce's
focus on nature, myth and creative play centers around images
and music generated by the participants' brainwaves.
The Interactive Media Festival Gallery
featured 27 interactive works, chosen by 75 nominators and nine
judges, as exemplifying the best of interactive media and art
in the world today...
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VIDEOGRAPHY
HUMANS FIRST
When
a producer remembers to put the human experience ahead of the
technology, the program takes on a whole different light.
When
a production really works in human (not technological) terms,
then I'm reminded why I struggle with all this new stuff in the
first place. It was at this spring's Digital World where [an]
interactive program brought this home by standing out above the
rest of the digital din.
In
the Dendrite Forest Production called SoftForce, the message was
"The way we think changes the world around us," and
it was delivered in a carefully orchestrated yet individualized
process that included living trees and other organic objects as
part of an environment that had to be experienced as "technology"
(never to be forgotten)
before you even got a glimpse of the impressive biofeedback mechanisms
that put it over the top.
If you went through this process yourself, you would have no doubt
that the communication was designed so that each member of the
audience's personal experience came first. Yes, technology was
part of it; but it was subordinated to a supporting role...where
technology enabled a beautifully rich human experience.
SoftForce®
and Dendrite Forest® are
Registered Trademarks of Dendrite Forest, Inc.
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