NEW IMAGINATION FOR NEW MEDIA
SoftForce is not a virtual reality vending machine. It is a journey to the inside of your own mind.
It is an immersion experience designed to explore our continuous path on the human journey from first consciousness to the reach for global connectedness.
team of artists and Dendrite
Forest, Inc., The SoftForce group is producing interactive
multimedia experiences and products
that offer a new kind of discovery for children and families.
This site is evolving into an online version of the SoftForce adventure. Make a bookmark to join us here often as we emerge from something that feels like a magazine to a place that offers you an invitation to meet and explore.
.... The $75 billion computer games industry has distorted popular understanding of what interactive multimedia can be.
long ago, on the final day of an exclusive preview of new
products for high-tech honchos, several hundred multimedia
producers rose to their feet, revolted by the demonstration
of a highly publicized interactive game which opened with
a nuclear holocaust, then armed players with weapon-studded
control panels and uzi submachine guns. Viewers were catapulted
into a virtual reality flight through a scorched and lifeless
world--all, of course, reflecting the very highest production
In a moment of chilling insight, these industry professionals stood to protest themagnitude of resources being poured into developing and marketing uch violent visions of the future to our children.
They called for their colleagues to bring new imagination to these powerful new media. SoftForce was created to answer that call.
The following year, as a mischievous gift and to provoke new dialogue, the SoftForce team trucked a ton of growing mountain grass, live trees, fragrant flowers and ancient rocks into the Los Angeles Convention Center to create a two thousand square foot rainforest complete with microclimate and some powerful surprises.
was an experiment to see what would happen if our thinking
about "systems integration" includes nature and
the concept of "intelligent interfaces" expands
to include playful human beings. We use magic new technologies,
but they are transparent, putting the power of stories, ancient
wisdom and nature into the foreground to encourage creative